W8L7-L8-经典电商模式-网购微创新

W8L7-商业基础-经典电商模式

1.假如你是一个移动电源/服装/化妆品/或其他商品的商家，打算去天猫或京东开个专卖店，比较一下两个平台你各自需要准备的材料和资金成本。

答：

一、天猫:

1.天猫开店需要企业资格证。

2.要有品牌注册证明，另外还必须有自由品牌人证，或者品牌所有人的销售授权。

3.缴纳保证金。

4.给淘宝缴纳六万元的技术服务费。

二、京东:

1.公司注册资金50万及50万以上人民币。

2.需要确保授权链条的完整，即申请入驻企业拿到的授权能够逐级逆推回品牌商

3.所有入驻的企业必须给消费者提供正规发票，发票盖章的公司名称必须与商家与东合作的公司名称一致

4.京东商城暂不接受未取得国家商标总局颁发的商标注册证或商标受理通知书的境外品牌的开店申请

5.入驻前后提供的相关资质的真实有效性

2.通过B2B平台，为老家的某家制造型企业寻找线上客户，给出使用该平台的理由。参考艾瑞数据B2B网站。

答: 

什么企业都可以

线上平台：阿里巴巴(1688.com)

理由：该平台覆盖人数大，知名度高。

3.阅读三篇以上分别包含B2B、B2C、C2C主题相关英文文章，按最新要求列出相关内容

答：

B2B

Business-to-business(B2Bor, in some countries,BtoB) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt).A business needs the services of another for operational reasons (e.g. a food manufacturer employing anaccountancyfirm toaudittheir finances).A business re-sells goods and services produced by others (e.g. aretailerbuying the end product from the food manufacturer).

文章链接：https://en.wikipedia.org/wiki/Business-to-business

重点词汇：accountanc会计  autid审计  retailer零售商

B2C

Business to consumer, or B2C sales, is related to the selling of products to one individual consumer. An example of B2C includes retail sales, as the items sold are directly targeted and consumed by one individual person. In general, the B2C sales cycle is shorter, as the consumer is encouraged to purchase the product on the spot. In addition, B2C selling does not usually include more than one individual in the decision making process.

文章链接：https://www.cpsa.com/resources/articles/what-is-the-difference-between-b2b-and-b2c-sales

重点词汇：consumer消费者  encourage奖励

C2C

c2c, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates the transaction of products or services between customers.

文章链接：http://www.businessnewsdaily.com/5084-what-is-c2c.html

重点词汇：customer消费者  transaction事务

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W8L8-商业基础-网购微创新

1.什么情况下，你会安装一个新app？什么情况下，你会推荐他人安装一个app？

答：在有一定需求的情况下，老师要求安装的，确实对我有用的时候，我会装一个新APP。

       我觉得这个APP针对的很好用，然后他人也会有用到这个APP的时候，我会推荐他安装。

2.阅读一篇以上ecommerce  innovate相关英文文章，按最新要求列出相关内容

The Next Wave of E-Commerce Innovation

摘要：By Carine Carmy, Director of Marketing for the NY start-up Shapeways, a 3D-printing marketplace with a community of over 150,000 users

In the United States, online retail is experiencing double-digit growth. By 2015 it is projected to be a nearly $300 billion market. So what will drive future growth

文章链接：https://www.forbes.com/sites/techonomy/2012/06/11/the-next-wave-of-e-commerce-innovation/

重点词汇：autarchy 闭关自守  primary sector 初级成分  private sector 私营成分,私营部门  public sector 公共部门,公共成分  economic channels 经济渠道  economic balance 经济平衡  economic fluctuation 经济波动