Day 25-欧莱雅股价走低，小公司出奇制胜

标题：Secrets of the booming beauty business

... even as trends like facial-sheet masks and serums have exploded in popularity

facial-sheet mask 面膜

serum 血清，护肤精华

After strong runs into the first part of the year for larger conglomerates, ... , these stocks have all run out of steam.

strong run 强劲的上涨趋势

conglomerate  大型联合企业，企业集团

造句：The Walt Disney Company is a media conglomerate.

run out of steam 精疲力尽，丧失热情 = run out of energy

In the beauty realm especially, social media and YouTube have provided a way for people to feel connected to brands rather than as a faceless customer.

realm 领域

faceless   无个性的，缺乏特征的，身份不明的

Ipsy curates products for 3 million subscribers

at the heart of this is a data algorithm that matches users' preferences with the attributes of the products it sources

curate  操持，筹办（展品的展出 / 音乐节的节目）

algorithm 算法

attribute 特质，特征

造句：Patience is one of the most important attributes in a teacher.

source   v. （从...）获得

造句：Fish for the restaurant is sourced daily from Ningbo.

While Revlon, a stalwart of the drugstore beauty shelves, bleeds money, Ipsy is profitable, bucking the stereotype of Silicon Valley startups.

stalwart   坚定的支持者，坚定分子 （bulwark  堡垒，精神堡垒，支柱）

buck  抵制，反抗

stereotype  刻板印象

That juxtaposition of old retail strategies falling flat and new data-driven approaches...

juxtaposition  并列，放在一起用作比较 （juxtapose  v.）  juxtapose sth with/and sth

fall flat  完全失败，根本未达到预期效果

Someday, beauty may be in the eye of the stockholder once again.

美妆行业可能会再次进入股东们的视线 / 让股东们眼前一亮。

the industry is getting a much-needed refresh that should keep bankers busy

'refresh   n. 刷新，更新