奇迹暖暖Nikki Up2U/Pape Studio 工作室介绍

One of my favorite GAME!

When we were asked to do a presentation for introducing a game designer or game studio, this game was the first one came up with my mind!

课上我们被要求做一个关于所欣赏的，游戏相关设计师或工作室的介绍演讲。毫无疑问，我选择了奇迹暖暖作为我的主题。

超爱这个游戏！

This game called-Nikki Up2U which is made by Chinese Pape Studio. This is a 2D dressing SLG(Simulation Game).

A simulation game is a kind of game designed to closely simulate aspects of a real or fictional reality. As human, the most stable, stream-long basic and direct need is, one——to have foods, two——to have something to wear. The wearing of clothing is a feature of nearly human societies, whether from earlier body cover to nowadays various and complicated textures and styles of clothes. However, how to match different clothes is also a knowledge, especially for girls. They will consider every details!!!! like style, color, texture and even their mood, from head to foot!!!! Nikki Up2U is kind of game designed for those girls to practice their clothing matching skills.

Get rid of Boredom!

极具趣味！

Nikki goes traveling around the world, there are several maps for her and each map include one country’s culture. People always show up and ask Nikki for help, like what they should choose for tomorrow party or having a vocation in Thailand or Japan. Players can get the hint of what kind of clothes they need from their conversation with Nikki. The game is not as easy as it looks, players are evaluated on their choice of outfit and unless you get A,B or S, you cannot go on to the next mission. Luckily every effort is paid off with coins, which can be used for buying more beautiful clothes. In another words, Nikki is just dressing herself to solve other’s problems.

Multiple Environments: store, factory, magic house, matching competition and scoring system.

Various Costumes: folk, classic, magic, Chinese ancient and royal costumes.

December, 2013, First version published in Japan and got two months TOP3 on App Paid Top Charts.

June, 2014, Published in China, also remain TOP1 of mainland of China, HK, Macao and Taiwan.

The CEO of Pape Studio just mentioned that the biggest point for game designers is do not make their players feel boring. As long as players can understand something new you added in game and it is funny enough, it is worthy.

Different Cooperation

多方合作模式

Liebao & Ali Agent

Ktplay Community

Tencent, PVP

“Game+Shopping”: Creating a map called Parallel Garden of Reality, where you can buy the same real clothing style in reality! cooperation with Chinese famous business man Jack Ma’s Taobao.com.

Cooperation with TV showThe Goddess of the New Clothes.

From nothing to something

从“无”到“有”过程

Pape Studio CEO: Runhao Yao, graduated from Japan Waseda University. Experience in Japan made him realize that the importance of details for a game. Because Japanese market has highly exclusivism, if you are eager to possess their market, you should know what they think in their brain at first.

At the beginning, he just contacted some friends online who want to design a dressing game with him together. He just thought that dressing can be easy to fulfill, no to mention in that digital world, making a game is much convenient than before. Now he has 27 members in his group, even though most of are not professional,  all of them have strong passion!

Maybe they won’t be the best one for other companies, but they grow up with Pape Studio at the same time and that kinds of people actually are more valuable than anyone else.

The reasons for me really love this game should from CONCEPT, FEMALE,CONTENT,FEEDBACK.

从四个方面来具体说说我为什么爱这个游戏：

1,Concept

游戏概念

What is a game?

Playing a game is a voluntary effort to overcome unnecessary obstacles. A time-waster becomes a game when you add rules and an objective. Game should be what we like to do since we are young. Like little boy always like running, chasing and shooting games and girls be used to have a doll on their arms. It’s girls’ nature to play a sort of dressing game. Also, some male players just treated Nikki as their daughter, it is quite new and interesting for them to do such thing after all.

2, Female

女性角度

Once a good game concept established, then the core issue is about its users. Someone ever asked Yao why Pape Studio didn’t add a male in this dressing game. Yao just answered that girls also could be handsome. Right, he is pretty know his target users’ psychology. In addition, this game didn’t spend a lot of money on advertising, it became popular due to sharing. Like me, I just taught by my sister, she said I would definitely like this game. The result was that game was the first game I spent my real money in a virtual world! I was a kind of rational person and hated playing games involved real money. However, in that game, I just purely hope my Nikki can get as more as possible beautiful clothes. It’s girl’s nature! Always willing to sharing with friends is also one of girl’s nature which plays an important role in Nikki’s success.

Therefore, a design should grasp the need from users and real know and respect their users.

3, Content

内容策划

Comprehensive content+optimized scoring system.

Combining with Chinese culture, each hairstyle and clothes also has its name and related to Chinese poesy, quite artistic and elegant. Pape studio mentioned that the stream-long development of clothing is already enough to offer inspiration for them. They know the importance of cultural inheritance.

Scores from Nikki normally made players feel natural and rational.

4, Feedback

用户体验/反馈

Players can make directly contact with service staff from Pape studio. If they are cope with bugs and influence the normal user experience, they will send extra coins or diamonds for apology  later. This year when the newest Nikki game published, most players expressed that they are not satisfied with the position Nikki used, which means all of the clothing have to change. Pape studio just use one month to fix it. Yao mentioned that the best way to solve the problem is to do it right now.

——————————————————————-

Concept—-Game—Human Nature

User—–Female/Male—Psychology

Content—-Culture—-Detail

Feedback—-Group—-Passion

——————————————————————

He also mentioned he would not encourage everyone to have their own startup, because maybe one time you heard an interesting story from others (like I am telling you the story of Pape studio right now) and thought that was useful and you also hope to experience the pain and happy just like them. However, those are not good as the reason for you to do your startup, and you may don’t know how to do when you really encounter difficulties.

For him, he just felt if he doesn’t do this, he would regret for his whole life and no matter what kind of result comes at the end he will not regret and complain as well. This is the best situation.

Hope you enjoy it!