topic 8

day 3 小结

         This article focuses on the current sales of Ivanca's products and its marketing strategies. At the beginning, the author points out, it seems not many people are interested in Ivanka’s products, and a catalogue of ills have fallen on this brand since president Trump come into power. Then the author makes a statement that Ivancanomics is not as that simple as on the edge of going bankrupt. Despite boycott from elites from coastal areas and media, demand for its products is booming in other conservative cities which can well off-set the decline. Given this, the new president of the brand announces that the fine-jewelry collection will be folded into the main line, and it’s likely that co-operations will be carried with high-street retailers. All in all, the author thinks the future of the Ivankanomics is promising.