商务英语level5 unit2 part2 Vocabula
Positive brand image.
Brand image is the perception people have of a product or company.
When a company has a strong brand image, it means that it has a good reputation.
People are more likely to buy from brands that they trust.
So brand image can be leveraged to sell new products or enter new markets.
Poor customer service.
Customer service is the assistance the company gives to customers before, during and after a purchase.
When a company offers poor customer service, it doesn't serve its customers well.
If a customer has a negative customer service experience with a company, they may choose not to buy from it again.
They launched a marketing campaign to improve their brand image.
The tech company has created a great brand image by associating its products with fun and creativity.
The company's brand image was badly damaged after a scandal.
If a company gets involved in a bad customer service scandal, it can be hard for them to rebuild their reputation.
After a customer service crisis, the company changed its policy to prevent loss of customers.
They launched a marketing campaign to improve their brand image.
When a customer offers poor customer service, it doesn't serve its customer well.
New consumer trends.
Consumer trends refer to changing consumer habits and behaviors.
By identifying new consumer trends, companies can create new products that appeal to customers.
If a company does not keep up with consumer trends, it could miss business opportunities.
Competitors.
A successful company differentiate itself from its competitors.
It can stand out by offering unique products or establishing a strong brand image.
If a company can't differentiate itself, it may have a smaller market share.
And it's competition increases. It could lose revenue.
If a company does not keep up with consumer trends, it could miss business opportunities.
When do companies compete with each other?
Competition occurs when multiple companies fight for market share.
Who does the company compete with?
A competitor is a business that sells similar goods or services to a company's target market.
The assistance provided to customers before, during and after a purchase.
Competition occurs when multiple companies fight for market share.
A fast food chain recently started offering low calorie meals in response to a trend toward healthy food.
The growing trend toward vegan food encourages many big name brands to offer vegan options to their customers.
If a company does not keep up with consumer trends, it could miss new business opportunities.
The electronics market is extremely competitive because there is a growing demand for new high quality products.
A successful company differentiate itself from its competitors.
Customer service is the assistance of a company gives to customers before during and after purchase.
