"Concept" Economy

Nowadays, with the business competition become more and more fierce and intense, it is necessary to change the business model. To keep in pave with the trend, the “concept” economy is surfacing, which seems to me is a good initial idea and needs to be practiced but needs to be practiced to show it is valuable in business. Only by practicing, can this “concept” economy be examined and can create value to society.

"Concept" Economy

    Product is not only a product, but accompanied with an idea or a “concept”, which gives plus value to product and stimulate the consumers to pay for not only product, but also their life value. Take soft beverage for example, their advertisement always relates to young people. When we turn on the TV, we often can see a group of young people doing some cool sports like skating or dancing. When they are tired and sweat on their forehead and hair is shinning in the sun, vigorously and energetically. Then they tend to swallow the cold beverage and pretend they are resurrected and ready to do more cool movement. This example gives us a vivid picture of how producer trying to mix the idea of “youngster-friendly” into their products and hoping it will stimulate the consumer to buy their product.

    The “concept” economy caters for not only target consumers’ practical needs, but also their in-depth needs, including their wanting of being respect for life style and their value. The keen producer see the people in-depth needs and exert to put the idea into their product,which seems to me that the product is not only a project, but more like an emotional comforter and spiritual guider, which makes the products have soul and transcend the boundary of material and heart-to-heart communicate with consumers.

    The idea of “concept” is good. However, only be practice can we know if this new economy will adapt to market and make value. Firstly, we need consumers feedbacks. We can collect the consumers feedback and their advisements to reexamine if the “concept” is they need and try to figure out neglect points and polish our planning. Secondly, we need to know about special culture, which is important for international companies to broaden their market. Crossing-culture business is like surfing on the unknown sea. We may encounter difficulties and also challenges. Take cola for instance, the outer packing of cola is green in middle East while red in china based on different favors of color. In china, the red represents happiness whereas in middle East green is considered good because of the water is deficient and the green plant is few in there. Thus , the “concept ” should be in the spot, which means the information and idea you want to inform should be correct and not be distorted while cross-culture.

    The “concept” economy is a good idea result from its innovative thinking of get consumer’s indepth-needs involved, but we need practice to examine its value in business by collecting the feedbacks and being aware of crossing-culture traps.

   

(题目: The search for suceess in today's fast changing and highly competitive environment requires companies to be more innovative. Instead of developing new products, many companies nowadays attempt to creat "a winning concept". For example, Starbucks is not just a cafe selling cups of coffee. It has created a concept where coffee is provided in a relaxed, comfortable environment along with magazines and Internet access so that people can meet for business as well as socially. The concept is more than just a product; it involves a complete package of solutions, new behavior, culture or even community. What is your view of this "concept" economy)