Ted Talk -- 一个共同消费的案例

The case for collaborative consumption

Ted Talk

Ted talk.png

其实这个演讲对于现在的中国来说，已经不是什么新鲜事了，对于外国，随着facebook的兴起，已然成为了生活中的一部分。物物交换来提高东西的利用率确实是非常不错的一种循环绿色经济，好处当然不少，坏处想必也是有一些的。只是这种经济的兴起，消费方式有的像苹果手机那种挥霍但还是有很多人死命地去买，还有的就像这种看起来很贪小便宜的感觉，好像总希望价格越低越好的廉价商品。

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the rise of collaborative consumption

• swap the product you don't need and trade the product you need
• technology is the trust between the total stranger by rating and review without any monetary factor due to the power in numbers
• this power comes from peer-to-peer revolution
• digital natives: connect the culture of me to the culture of we by mobile collaboration

1. a renewed belief in the importance of community
2. a torrent of peer-to-peer social network and real-time technologies
3. pressing unresolved environmental concerns
4. a global recession that has fundamentally shocked consumer behaviors
   --> collaborative consumption
   social media: Facebook and Twitter
   advantage:

• reuse the product rather than taking to the bin
• share money, time and product to expand the community
• high capacity in collaborating to increase the efficiency in the product in using

old trading system: the reputation doesn't affect anything