When a star set up his own brand
StayReal is one of the most famous fashionable brand. It established by the vocal of Mayday, which is a famous Chinese band. It has included dress and catering business, furthermore it release some business about casa. StayReal has set up more than 20 shops in Taiwan, Shanghai, Hongkong and Tokyo.
(The image is from the official website)
As a fashionable brand by stars, StayReal don’t give themselves a high market niche. Furthermore, be of the same kind of brands, StayReal has a fair price. Also, there are some special way of promotion.
Firstly, stalwart effect can be used. Stars always have a far-reaching and strong influence to their fans. Through this way, there are many other people will be attracted. Otherwise, stalwart group is same as the main trend consumption group for StayReal, also they give StayReal a huge contribution for extend its influence.
Secondly, the product quality of StayReal is very terrific. Except some rabid fans, most of people will seek for the quality. This is the process of equal exchange.
(The image is from the official website)
Thirdly, StayReal always work original in its design. Taking an easy example, StayReal has many cooperation with animation brand. Such like Doraemon, Hello Kitty, SpongeBob, etc. The designers of StayReal make these typical character in Rock style, moreover, the design idea is ‘Each T-shirt is a stage’.
The last one, StayReal is very public-minded. The activities StayReal took part in have foster a good company image in society.
There are many brands were established by stars, StayReal is one of an extremely model of them. Furthermore, consumers have a bright aspiration is that StayReal can have a glorious developing, and it can be a good example for other brands.
References
Stayreal. (2017). Retrieved from http://cn.istayreal.com
Beijing Business Today. (2014). Retrieved from http://www.ebrun.com/20140122/90391.shtml
Winshang. (2016). Retrieved from http://fj.winshang.com/news-566683.html
