12 –高级-单元2：CREATING AN AD

题目

You are designing an ad campaign for Century watches, a  luxury brand. Read the email from the advertising agency and look at the  three images and slogans. Choose which image and slogan you want to use and  describe your campaign. Type the details of your ad campaign into the input  box. Compare your answer with the model text.

老师留言

Good job with your writing. To improve your writing  skills, check the spelling and meaning of your words with a US English  Dictionary. A very popular US Dictionary can be found at  www.merriam-webster.com I also suggest listening to English books on audio  while following along in the book. These are books that are read to you on  audio or MP3. Most of the books on audio are electronic and can be downloaded  to your computer, laptop, PC, iPad, notebook, cell phone or any mobile  device. You can listen to the books as they are read to you. As you follow  along in the book while the book is being read to you; notice how the words  are used in the sentences. Please also take note of the verb tense, sentence  structure, punctuation usage and the grammar. This will help you improve in  your English writing skills and will this will help you learn English faster.  After listening to the book on audio I recommend reading out loud for  twenty-five to thirty minutes every day. This will help you to improve your  English and your ability to write in English. You can do a search for:  English Books on Audio at www.google.com You can also search at www.baidu.com  and at www.yandex.com

Dear Elizabeth, We’ve selected an ad campaign for Century Watches.  Considering Century’s trend of working with famous stars, we contemplated the  idea of bringing a celebrity into the campaign. After evaluating with the  options you have provided for us, we decided that the ad would be featured  with an elegant beauty, wearing a Century watch, proudly standing up and  overlooking in the center of the picture, surrounded by a crowd of admirers. The  billboard advertise will be catchy, with a slogan “Your glamor; your  Century.” The slogan, as well as the picture, conveys the essence of  nobility, glamor, elegance,charisma, etc. The feelings of passion, success, quality of  life will also insinuate into the subconscious of our target audience. It  delivers a simple and clear message that everyone can understand, an  efficient message directed to each and every man and woman who will read and  look at our ad, making the ad equally impressive and famous as our  product—the Century watch. Century is a classic and well-known brand, because  it has featured some of the most famous stars in advertising campaigns.  However, we understand that all the abstract qualities and connotations are  generated from the real quality of the watch, which is our key selling points  and which is more important than celebrity endorsement. Being true to its  target audience is what keeps us strong. The customers prefer Century because  it’s the best and most reliable watchmaker on the market. That’s the reason  why Century has managed to be one of the top watchmakers worldwide. The ad  should make the focus group, consisting of up-middle class people,  fascinated, and make their priorities reflected in the campaign. I look  forward to hearing form you regarding our decision. Best regards, Harry

写作挑战调查：95 分数

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