2018-09-24
1. 结构虽然是线性的，但是思维是messy
2. a coffee chain is making waves（有影响力，搞事情）.
chain: 1 后有brand 2 更形象
This nascent (=new ) coffee brand has gone completely viral and is said to rival Starbucks.
先达意，后修辞 (viral / rival)。
3. 新意+ 已有的储备词汇。（写星巴克同位语）
the uncontested go-to spot (老地方) for the caffeine-dependent （爱喝咖啡的人）
Today, however (不放句首which is vital), a less familar name may come up more often as it is barging into(闯入) the coffee retail market in China: Luckin(句末，重要位置).
2. Unlike Starbucks, the Seattle-born global juggernaut(巨头，titan), Luckin is a homegrown novice, despite…….Barely five months old, this toddler is punching above its weight (挑战比自己强的对手). Up until ……, its 344 stores dotted(=scattered, 替代“有”) 13 cities, with Beijing (81 locations) topping the list.
Luckin churns out(大量或不费力地生产) 30 stores every week.
The speed and scale are comparable to the Nazi blitzkrieg (闪电战) and the waves are quickly being felt (点题) among coffee drinkers.
3. Luckin comes prepared. ……是有备而来的。
a niche market 小众市场
Its stated(intended/ expressed) goal is to convert Starbucks goers into Luckin lovers.
Its prices are carefully set to be about ten yuan lower than the coffee at Starbucks but a few yuan higher than at such alternatives as （顺序，such as is ok）……
4. On its website ……，Luckin seems to fulfill such wishes (上文最后一句提到过wishes).
It boasts three major highlights:
premium (优质的) coffee beans, recipes devised by award -winning baristas(咖啡师), and fresh brewing, (all of which are) all sighs of high caliber（标准）.
Its beans are generally pricier（贵的） than Starbucks', a testament to(证明了……) its obsession with quality.
Well-prepared recipes appeal to coffee aficio(欧)nados（西语，爱好者） who want more than a cup of drinkable（只是能喝的） coffee.
5. What truly sets Luckin apart from Starbucks is its delivery-focused apporach.
把A和B真正区分开的是……
Either out of the difficulty of running its own delivery operation or persistence on superb taste, Starbucks does not deliver.
要么出于……，或是……，
Luckin attempts to fill the void (填补空缺) by positioning （定位） itself as ……
Cutomers who have not received coffee 30 minutes within placing an order automatically qualify for a free coffee on Luckin.
6. 历史上的其他品牌Lyan
Coffee delivery may remind some heavy coffee drinkers of another coffee brand which went out of fashion more rapidly than into fashion: Coffee Box (pictured), formerly known as Lyan Coffee. In 2015, seeing the lack of delivery by big coffee brands like……, Lyan got off the ground(开始做……) by jumping on the O2O (or, online to offline) bandwagon.
Fans were said to be lukewarm(不温不火的) about it.
同样以一个短句子结束本段，显得简洁有力。
7. Luckin's genes vary entirely from Lyan's as well as Starbucks'. 概括句。
Though a coffee comany and perceived as such, Luckin claims to be an Internet company through and through(完全地).
All orders, for instance, have to be completed on its proprietary (专属的) app. This means great difficulty of user conversion but greataer ambition of turning users into loyal fans too.
8. Another hallmark(特征) of its identity as a tech startup is its startlingly quick scalability(扩张), both in terms of user acquisition and store addtions.
兑换：redeem
9. This simple yet classic tactic (策略) ensures a persistently high referral rate while keeping costs low.
10. The customer lifetime value () can further justify its CAC.
抵御（竞争者）：fend off
I, for example, drink seven to fourteen cups of coffee per week. A day doesn't really start until I quaff （大口喝）an Americano.
11. Luckin's growing fan base(粉丝量，粉丝基数) is thanks also to its careful pick of spokespeople.
The real cost may well be ……
Tang Wei and Zhang Zhen, two likable actors, appeal to the right audience(目标人群) Luckin seeks to tap into.
every invite link sent by……(invite 也可换成invitation, a good book 可以说成 a good read)
12. Now Luckin is making waves and making Starbucks uncomfortable. But the question is, will the momentum last? Will Luckin the David outcompete Starbucks the Goliath? Will Starbucks wake up to the alarm and take up the challenge? Will coffee enthusiasts remain passionate about it when they are weaned off the freebies(免费的东西，比如试吃的或扫码得到的东西)? Only time will tell.
