Dum-Dums Ad Review: Make Life Po

What could make our life happier? Probably candy is one good answer. Dum-Dums created a simple cartoon ad to show how lollipops could make our life pop.

The “Make life Pop” ad doesn’t have any words, but it clearly shows all the main benefits of the lollipops.

Fulfill your energy.

Express your sweet love.

Make your family especially your kids happy.

My Thought:

This ad is very simple. Even though it doesn’t have any words, it tells a good story about how Dum-Dums lollipop make our life pop. 

The ad target audience could be anyone who loves to eat sweets. The lollipops could bring us energy, express love and make us happy. To make our life less stressful and more happiness is simple, just have some lollipops. 

For products like candy, it is super competitive in the market. What could make people remember your brand? Make a creative ad is one way to raise brand awareness.

We all know that the audience love creative ads, but not every creative ad is special and memorable. The cute cartoon that "Make Life Pop" shows to us is creative, simple and eye-catching. Especially for the audiences who love to watch cartoon will easy to remember the brand.

When I watched this ad, I feel it is fun. I don’t feel it is an ad because the story brings freshness to me. If it is shown on YouTube ads, I won’t skip it.