norm

norm：the usual or normal situation, way of doing sth  常态，规范，标准

be /become the norm

In China marrying young is no longer the social norm.

Births out of wedlock are becoming the norm in many countries.

Bilingual education remains the norm in international schools throughout non-English-speaking countries.

The social norm “men should earn more than their wives” remains unchanged.

Immersive, 360-degree experiences, complete with touch and temperature sensations, should become the norm.

normality是指正常的状态，恢复正常（go back to normality）；而norm是指长期形成的一种规范，它和exception（例外）相对。

翻译：

有创造力的人往往会挑战，甚至偏离常规，而不是固守常规。

（参考翻译：Creative minds tend to challenge and even deviate from the norm, rather than conform to it.）