Online stars

 Social media has produced its own breed of stars.

But they also come with their own set of risk s.

Cut business ties with...

Work with

The episode has raised questions about the level of oversight that advertisers and media companies extend to social media stars to reach their followers. It has also made some wonder about..

They are not coming to the table thinking about how a brand is going to react to their behavior. They care more about being themselves than what a brand thinks of them.

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Don't get confused between what people say you are and who you know you are.