创新的艺术

The art of innovation
by Guy Kawasaki on TEDxBerkeley
https://www.youtube.com/watch?v=Mtjatz9r-Vc
个人主页：https://guykawasaki.com/

The art of innovation _ Guy Kawasaki _ TEDxBerkeley.png

深受启发，要点如下：

1、Make meaning as opposed to make money.

How can you change the world?
追求意义顺带赚钱，创造价值并获得回报

Apple wanted to democratize computers.
Google wanted to democratize information.
eBay wanted to democratize commerce.
YouTube wanted to democratize video.

2、Make a mantra.

A mantra explains why you should exist.
认清本质

Wendy's mantra should be “Healthy fast food.”
Nike mantra is “Authentic athletic performance.”
FedEx stands for “Peace of mind.”

3、Great innovation occurs when you get to the next curve.

发现下一代增长曲线

冬天湖面采冰-工厂制冰-冰箱
from telephone to Internet
from a Daisy-wheel printer to a laser printer, to 3D printing

Most companies define themselves in terms of what they do, not the benefits they provide.

4、When you're trying to jump curves, ask yourself, “Am I creating something that's deep and intelligent, and complete, and empowering, and elegant?

深度、智能、完备、赋能、优雅

5、Don't worry. Be Crappy.

创新型产品可以有缺陷

6、Let 100 flowers blossom

百花齐放，不同人群多种用法

7、Great products polarize people.

两极分化

8、Keep evolving it

不断优化

9、Unique and valuable

独特又有价值，二维矩阵分析

10、Perfect your pitch

Customize your introduction.
10-20-30 rule of presentations.

11、Don't let the Bozos grind you down, they could not appreciate the next curve.

不要受牛人言论的束缚，他们只是站在了当前发展曲线的顶端，难以预料下一条发展曲线。

感觉翻译好难，尽量还是看原文吧，手动捂脸.emoji