阿里移动国际消费者洞察实习生
Position: Consumer Insight Intern
Responsibility:
1. Data Management: Responsible for updating and managing daily marketing data from both internal and external sources;
2. Vendors Management: Responsible for daily contact with research vendors;
3. Research & Insight: Providing simple findings and insight based on marketing data;
4. Internal Communication: Responsible for daily contact with other departments.
Requirement:
1. Interested in marketing research and internet category, familiar with both quantitative and qualitative research methodology;
2. Sensitive to brand and communication in daily environment;
3. Good logic and communication skills with carefulness and conscientiousness;
4. Good Excel/PPT/SPSS skills;
5. Fluent oral and written English, oversea living or study experience is preferred;
6. Major in Marketing, Statistics, Anthropology, Sociology, Psychology is preferred;
7. Can work 4-5 days a week for at least 4-5 months;
职位:消费者洞察实习生
工作职责:
1. 数据管理:负责日常营销与调研数据的更新、整理;
2. 供应商管理:负责日常与调研咨询公司进行沟通;
3. 研究洞察:能够基于营销调研数据进行分析并提供基础洞察发现;
4. 内部沟通:负责相关项目与内部各相关部门的沟通协作。
职位要求:
1. 对市场研究和互联网行业兴趣浓厚,熟悉定性、定量的基本研究方法;
2. 对日常生活中的品牌与传播内容有较高敏感度;
3. 有较强的逻辑思辨与表达能力,工作认真负责;
4. 熟练操作Excel,PPT,SPSS;
5. 英文口头语书面沟通流利,有海外生活、交换、留学经历优先;
6. 社会学,人类学,统计学,心理学,市场营销专业优先;
7. 每周能工作4-5天,能至少持续实习4-5个月。