阿里移动国际消费者洞察实习生

2017-08-04  本文已影响0人  CarltonLee

Position: Consumer Insight Intern

Responsibility:

1. Data Management: Responsible for updating and managing daily marketing data from both internal and external sources;

2. Vendors Management: Responsible for daily contact with research vendors;

3. Research & Insight: Providing simple findings and insight based on marketing data;

4. Internal Communication: Responsible for daily contact with other departments.

Requirement:

1. Interested in marketing research and internet category, familiar with both quantitative and qualitative research methodology;

2. Sensitive to brand and communication in daily environment;

3. Good logic and communication skills with carefulness and conscientiousness;

4. Good Excel/PPT/SPSS skills;

5. Fluent oral and written English, oversea living or study experience is preferred;

6. Major in Marketing, Statistics, Anthropology, Sociology, Psychology is preferred;

7. Can work 4-5 days a week for at least 4-5 months;

职位:消费者洞察实习生

工作职责:

1. 数据管理:负责日常营销与调研数据的更新、整理;

2. 供应商管理:负责日常与调研咨询公司进行沟通;

3. 研究洞察:能够基于营销调研数据进行分析并提供基础洞察发现;

4. 内部沟通:负责相关项目与内部各相关部门的沟通协作。

职位要求:

1. 对市场研究和互联网行业兴趣浓厚,熟悉定性、定量的基本研究方法;

2. 对日常生活中的品牌与传播内容有较高敏感度;

3. 有较强的逻辑思辨与表达能力,工作认真负责;

4. 熟练操作Excel,PPT,SPSS;

5. 英文口头语书面沟通流利,有海外生活、交换、留学经历优先;

6. 社会学,人类学,统计学,心理学,市场营销专业优先;

7. 每周能工作4-5天,能至少持续实习4-5个月。

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