435：What is the role and respons

Starbucks is a good case for business study. At the beginning, there were too many coffee shops, Starbucks put forward a question about what kind of coffee worth 3 dollars when others just sold 10 cents. The answer is service. Starbucks gives its customers comfortable environment, soft music, a space can spent a afternoon and coffee and food. Nowadays, successful companies pay more attention on the relationship with customers, suppliers and neighbors. Facebook, Amazon, Bridgewater and so on.