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Junk food is everywhere. We're eating way too much of it. Most of us know what we're doing and yet we do it anyway.

so here's a suggestion offered by two researchers at the Rand coporation: Why not take a lesson from alcohol policies and apply them to where food is sold and how it's displayed?

"Many policy measures to control obesity assume that  people consciously and rationally choose what and how much they eat and therefore focus on providing information and more access to healthier foods," note the two researcher.

"In contrast," the reseachers continue,"many regulations that don't assume people make rational choices have been successfully applied to control alcohol, a substance-like food-of which immoderate consumption leads to serious health problems."